Loretta Tully, Managing Director, Jufralo General Trading LLC


Tell us about your business

Jufralo started its trading operation in October 2005 as a hotel and catering supplies business, representing various reputed manufacturers from around the globe and working with 5 star and 4 star hotels in the region. We offer tabletop and kitchen supplies specializing in new and innovative buffetware.  We also produce top-end customized tableware and buffetware.  Our products include: porcelain/chinaware, hollowware, flatware, glassware, disposable & take-away products, kitchenware, table lighting, polycarbonate & melamine products as well as Chinese & Japanese product ranges.


What is unique about your products and services?

We constantly source innovative and creative products. We work closely with manufacturers to accommodate the requests of our customers and clients to get the best results, keeping in mind price competitiveness, quality and safety standards.  We also ensure the best aftersales service in the Industry.

In your opinion, what are the top 3 trends in the F&B industry?

  1. Innovative colorful concept tableware
  2. Disposables
  3. Woodware and bamboo items


What benefits do you get by participating in SIAL Middle East?

We hope to reach corporate management decision makers, investors, operators and owners of companies like NCTH, ADNEC, ADNH, ADNOC, NIC, etc. as well as regular hoteliers and restauranteurs.


What is the next big plan for your business?

We are venturing into manufacturing, the process has begun and we should be in operation by early 2017.


How will visitors benefit from your innovative products and services?

We are well established with a warehouse and a large showroom in Dubai for visitors to see our complete range of samples and sales office. Our staff are well trained, friendly and service oriented to assist customers and we offer a wide range of products for all areas of operations, combined with good payment terms, competitive pricing, quality products and timely deliveries. We build relationships on trust and service.