Karl Devlin,Head of Business Development – Middle East and Asia - Food Division, Invest Northern Ireland



Tell us about your business

Invest NI is the regional economic development agency for Northern Ireland. Our role is to grow the local economy by helping new and existing businesses to compete internationally and by attracting new investment to Northern Ireland.

Our International Business Offices help Northern Ireland companies to increase exports, develop international collaborations and seek new investment, bringing greater prosperity to this part of the United Kingdom. 

Here in the Middle East, we have International Business offices in Dubai (Dubai Internet City) and one in Jeddah (British Consulate General).


T: + 971 4391 4700

E: dubai@investni.com


T: + 966 2622 5550

E: Jeddah@investni.com


Companies we will help promote at SIAL Middle East:

Baby Foods

Heavenly Tasty Organics



New Found Joy

Grahams Bakery

BFree Foods

Irwin’s Bakery

Crust & Crumb

Breakfast products

Just Live a Little


Linwood’s Healthy Foods


Pop Notch

Kestrel Foods


Glens of Antrim – Crisps

Mackle Snacks

Convenience Foods

Mash Direct

Tasty Food Cuisine

Dairy Products

Ready Eggs



Punjana Tea


Skinney Mallinkys

Coco Mojo

Water Within

Suki Tea

Pure Roast Coffee

Bailies Coffee


Sea Source


Ewing’s Seafood

Glenarm Salmon

Fruit & vegetables

Hughes Mushrooms

Health & Beauty

Denman International Ltd


Kettyle Irish Foods

Eurostock Foods

Pet Foods

Mackle Pet Foods- Naturo

What is unique about your products and services?

Northern Ireland has a pure natural environment which gives rise to some of the finest meats, fish and other food products in the world. Our growers and food developers are passionate about bringing excellence to the table from farm to fork.

In your opinion, what are the top 3 trends in the F&B industry?

The top 3 trends in our local industry are;

Free from & Healthy products including reduced sugar, reduced salt and gluten free.

Frozen is making a comeback versus fresh across a number of categories.

Individual portion pack sizes for convenience and snacking.

What benefits do you get by participating in SIAL Middle East?

Our companies are always seeking new opportunities to expand their business in the Middle East. We’d like to meet potential buyers and distributors who can help us achieve this, particularly for KSA.

What is the next big plan for your business?

We’d like to further introduce our clients into Middle East retailers and food service distributors, particularly in KSA. Northern Ireland has an excellent reputation particularly in Europe for our pure natural products. We’d like to see more Middle East consumers enjoy our products.

How will visitors benefit from your innovative products and services?

Our food and drink business development team can offer personal guidance on thousands of products from over 300 suppliers in Northern Ireland and can assist with introductions, sampling, menu development and more. Please see buynifood.com for more details