Tarek Khalil, Chief Executive Officer, KHS Middle East


Tell us about your business

KHS Middle East specializes in the development and distribution of novelty candy toys products. Our core aim is to bring joy and happiness to every child through exciting and innovative toys coupled with delicious confectionery products.

In recent years, we have seen major shift of children towards the digital world. This has further developed, in some countries, a serious concern due to the significant decline in real-life social interaction which is essential to building character, developing various day-to-day skills and above all bringing communities closer friendship and shared experiences.

We take it as our own objective to help kids remain kids through candy and toys and will continue to do so for a better future for us all.

What is unique about your products and services?

Our products bring together a perfect mix of fun for kids coupled with delicious confectionery. Most of our products use natural ingredients. We offer a very large variety of toy shapes per single product and hence maximize the shelf space utilization for retailers.

In your opinion, what are the top 3 trends in the F&B industry?

-        Natural ingredients

-        Gluten free products

-        Organic food

What benefits do you get by participating in SIAL Middle East?

We consider SIAL Middle East an excellent opportunity to enhance local and regional exposure for our products. In addition, it is an important event to exchange and learn latest international trends and developments

What is the next big plan for your business?

Our next plan is to expand our regional presence and ensure our products are available for every kid in the region.

How will visitors benefit from your innovative products and services?

We offer distribution rights locally in UAE, as well as globally. Visitors who chose to visit us and deal in our products benefit from various advantages including:

-        Learn about our latest products and developments

-        Understand the core objectives we seek to achieve for the benefit of our societies

-        Apply for representation and distribution rights