Shogo Ishida, Deputy Managing Director, JTC


Tell us about your business

The company, a private sector business-to-business platform, caters fruitful opportunities for Japanese companies to do business in the global market. Our business is truly dedicated to promoting companies from Japan through the UAE, and such companies include not merely small and medium sized enterprises (SMEs), but larger corporations.

We, for the first time in the history of SIAL ME, will install “the Japan Pavilion” where art, quality, tastiness and esthetic beauty of food products from Japan can be entertained.

What is unique about your products and services?

Sushi, Sashimi, Tempura… You can probably name some of Japanese foods. But, they do not represent all Japanese food industry and you do not have many experiences to see Japanese foodstuffs in supermarkets in the UAE.

Tokyo attains the most stars in the Michelin Guide and this particular thing can depict that Japan is one of the biggest “bon viviant” countries in the world. There must be a lot of Japanese foods you are missing in this region and we are unique because we are the one who fill the gap.

In your opinion, what are the top 3 trends in the F&B industry?

Fusion, Gibier, and un-kneaded bread

What benefits do you get by participating in SIAL Middle East?

SIAL ME is the outstanding food exhibition where professionals gather together.

More than half of visitors are decision makers and 85% of visitors are either decision makers or influencers in their companies. Accordingly, you will get more chances to be directly connected with business.

Besides, exhibitors are from all over the world and you will be able to catch up with the trend of each country as well as to create new business by using this opportunity as a trade hub.

What is the next big plan for your business?

We would like to contribute to increasing the presence of Japan as a whole. Currently, there are about 270 Japanese companies based in the UAE, but the number should become much larger.

How will visitors benefit from your innovative products and services?

Visitors can enjoy the first-to-see experiences.

The Japan Pavilion will consist of food items of daily life usage, such as tea, snacks and ice cream. These are the very items that distributors can strategically consider to widely spread to the supermarkets and hypermarkets in mass quantity in this region.