In partnership with Dining and Nightlife Abu Dhabi, SIAL Middle East has created ‘Digitalise’, the UAE’s ultimate one-stop for all your communication needs. If you work in PR or Marketing this is one event that you cannot afford to miss.


Digitalise will offer you the perfect opportunity to kick start your brand’s presence and reach the right consumers. Have you reached the online customer yet? Is there enough word of mouth for your restaurant or café? Is your restaurant or café trending on social media?

If you have answered no to any one of the above, visit SIAL Middle East to get a COMPLIMENTARY Social Media health check and Marketing and PR consultation from industry experts 12 – 14 December 2017 at the Digitalise stand located at the back of Hall 8.


Created by ex-hospitality professionals, Dining & Nightlife first took form in 2014 as a print publication, 'Dining and Nightlife Abu Dhabi'. Since then the brand has grown from strength to strength and as a result Dining and Nightlife have worked in collaboration with some of the most respected brands in the industry. 

The two experts in the industry who will be conducting health checks on the Digitalise stand are Digital Farm and Acorn Strategy. 

DF-Logo.png is a fresh digital company based in Yas Marina, Abu Dhabi offering a one-stop hub for all your digital and social media needs. Digital Farm specializes in creative social media marketing campaigns and community management through a team of enthusiastic digital marketers that combine extensive industry experience with fresh ideas and the latest social media marketing techniques. 


From Marketing Strategy to Communications Planning and Public Relations, Acorn Strategy is an award-winning, GCC Marketing and Communications Agency, helping our clients to grow from the smallest of acorn’s to mighty oak trees. Acorn Strategy unravels the complexities of the market and competition to create strategy and plans that optimize your performance.

Meet The F&B Social Media Influencers

Besides Social Media, Marketing and PR health checks you can use the Digitalise platform to network with top influencers in the region. From 10.00am to 2.00pm everyday visitors are invited to visit the Digitalise stand to meet and network with top F&B influencers.

You can expect to meet Sana on Food, When Judy Ate The Kela, Dine With Sally, UAE Socialite and A to Zaatar. Collectively the influencers attending the event boast an impressive reach of over 300,000 on Instagram alone!