Exhibiting at SIAL Middle East

Now in its 8th year, SIAL Middle East 2017 aims to further strengthen its positioning as a platform to meet quality buyers in a trade-business friendly environment. The event will continue to build on the exceptional success of the last edition, featuring more than 900 exhibitors and brands, 16,000+ visitors and 501 VIP hosted buyers.

The 2017 edition of the event will further raise the bar, with increased numbers of visitors, while making sure that only the right buyers visit the event!

Part of the SIAL Network, SIAL Middle East is backed by over 50 years of experience, industry know-how and a broad international network of nine leading B2B events. SIAL is the meeting place for almost 14,000 exhibitors from more than 105 countries and 330,000 visitors from 194 countries, making it the world’s
n°1 food exhibition network.


Face-to-face conversations are still the best way to do business in the Middle East!

Find distributors, make direct sales and build relationships in a region where a face-to-face conversation matters. In 2015, hosted buyers with a joint purchasing power of US$ 226 million attended the event.

Many leading companies recognise SIAL Middle East as an important platform in this region, and we have delivered results over the years... 


We have been coming to SIAL Middle East for past three years and it has been one of the best shows. This is the first show we did since our company opened and since then it has been great. It may be a relatively small show, but the buyers coming here are very responsive and there is genuine interest in buying the products rather than just networking. The reason it is unique is because of the amount of time I can spend with a customer compared to other shows. I will be here next year.

Asif Pochi, Managing Director 
Pexim Inc, USA – 2013 Exhibitor

We have had two excellent days and made really good contacts. We have met with several large retailers, including Lulu and Carrefour, and we are looking forward to next year's show.

Doug Conrad, Director of Export & Sales
Royal Crown Cola, USA – 2014 Exhibitor

“It is our first time on SIAL Middle East and we are very happy with it and astonished by the results. Only on the first day we had more contacts than in any other fair in Europe for four days.”

Beatriz Caseiro, Export Manager
Donna Caetana, Portugal – 2015 Exhibitor

"I chose to exhibit at SIAL ME because of the premium features that it offers, especially the high speed networking meetings and SIAL Innovation Awards which are exclusive to SIAL ME. Out of the four trade shows I have done this year throughout the world, I find that SIAL Middle East had the highest ROI for my company.

Emile Noel, Export Sales Manager, 
Cristina Ennis, France – 2016 Exhibitor

SIAL Middle East is an authentic business-class event

Meet leading dealers, distributors and F&B companies from all over the region in a relaxed trade-business environment.

Meet just the "right" people

SIAL Middle East ensures that you meet just the right buyers. 74% of the buyers at SIAL Middle East were either decision-makers or influencers.

Fill in a stand enquiry form


  • Bakery
  • Bakery equipment
  • Canned and preserved products
  • Confectionery
  • Cured meats
  • Dairy products, eggs
  • Food ingredients
  • Food processing equipment
  • Foodservice and hospitality equipment 
  • Frozen food
  • Fruits and vegetables
  • Gourmet and fine food
  • Grocery products
  • Health products and food supplements
  • Meat/poultry/game
  • Non-alcoholic beverages
  • Organic products
  • Prepared meals and convenience products
  • Retail equipment and services
  • Seafood


Space-only stand
Your company is free to design and construct its own display – ideal if you want to stand out against the crowd.
US$ 460 per sqm (minimum of 24 sqm required).

Shell scheme stand 
Space, walls, fascia, carpet, sign board, spot lights and power socket provided.
US$ 530 per sqm (minimum of 9 sqm required).

Upgraded shell scheme stand 
Shell scheme stand as above with additional furniture package: table, chairs, shelves and counter.
US$ 565 per sqm (minimum of 9 sqm required).

Complete the stand enquiry form or contact us to book your stand today.

International Participation

Alessia Carolo
E: [email protected]
T: +33 (0)1 76 77 13 33

Middle East Stand Sales

E: [email protected]
T: +971 2 401 2949, +971 4 346 6673

Dan Mesfin
E: [email protected]
T: +971 4 346 6673 Ext: 111
M: +971 55 111 2106

Mohamed Bahgat
E: [email protected]  
T: +971 4 346 6673 Ext: 119
M: +971 50 559 7710