Grocery at SIAL Middle East

2012 is an important year for grocery store owners in Abu Dhabi.

By the end of this year, every store across the Emirate will need to adhere to new regulations set out by the Abu Dhabi Food Control Authority, designed to modernise retail outlets and make them more competitive.

SIAL Middle East will be the final opportunity for store owners to find suppliers who can update their store as per the new rules.



The Grocery @ SIAL Middle EastThere are just over 1,300 food retail stores in Abu Dhabi generating an annual turnover of US$272 million. Any store failing to comply with the new rules will not have their licenses renewed beyond December 31st 2012.

The regulations include standards relating to branding, layout specifications, safer preservation of food products, shelving, uniforms, labelling and security.

In association with ADFCA, SIAL Middle East will build a replica of a new ‘Baqala’ store and provide space and commercial opportunities for a select number of potential suppliers to display solutions.

Companies invited to exhibit included suppliers of:

  • Food and beverage products
  • Till machines
  • Labelling machines
  • Uniforms
  • Refrigerators
  • Display equipment
  • External canopies
  • Delivery vehicles
  • CCTV systems
  • Banks (financing and ATM’s)
  • Specialized decorators
  • Grocery franchise
  • Flower distributors
  • Snacking equipment
  • Pizza equipment
  • Specialized contractors
ADFCA inspectors will be personally inviting store owners and managers to attend SIAL Middle East 2012 to experience a one-stop-shop for everything they need to modernise their store and adhere to the new guidelines.

For more information or to book your 2012 stand please contact:

Maya Al-Ashi
T: +971 (0)2 401 2801
E: m.ashi@turretme.com
Omar Hassan
T: +971 (0)2 401 2783
E: omar.hassan@turretme.com

Stand packages

Space only stand: Your company is free to design and construct its own stand.
Price: US$377 per sqm (minimum of 24 sqm required)

Shell scheme stand: Your stand will include modular walls, name board, carpet, lighting, power socket, electricity (13 amp) and basic stand cleaning.
Price: US$436 per sqm (minimum of 9 sqm required)

Upgraded shell scheme package:
A shell scheme stand with additional furniture package to include table, chairs, shelves, counter.
Price: US$463 per sqm (minimum of 9 sqm required)


For more information or to book your 2012 stand please contact:

Maya Al-Ashi
T: +971 (0)2 401 2801
E: m.ashi@turretme.com
Omar Hassan
T: +971 (0)2 401 2783
E: omar.hassan@turretme.com

“The new standards and regulations will provide grocery owners more lucrative opportunities and better capacity to compete with international retail players. By implementing the new regulations, they will be bringing their businesses on par with the best anywhere in the world, leaving consumers with more confidence and trust in their services.The focus of the government initiative is to raise the level of services and safety standards provided to customers in line with Abu Dhabi Vision 2030."

Mohamed Jalal Al Reyaysa, Director of Communication and Community Service, ADFCA

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