As everyone knows, dairy products are an essential commodity for the people, starting from baby to elderly, and we achieved providing the highest quality in all our products.
Second thing is the availability of the products, and Al Rawabi tries increasing the distribution and being available everywhere. It is a big challenge to achieve this, since the day starts very early in the morning to the late night, as the products are short life products, and consumers are looking for the fresh date every day. In that way, the company ensures the highest quality and availability at all times, because these mostly are the reasons for the success in the market.
The company will continue increasing the presence, both locally in the UAE, and expand into more markets with the products. Al Rawabi also targets to reach a customer base of over 15,000 totals and to increase the market share to become the no.1 player in all regions where they are currently present.
Also, a lot of hard work is happening on the new products development, as they try to stay competitive both with pricing and the portfolio.
Al Rawabi is the first dairy company to be focusing on the health of the nation as lifestyle affordable to everyone, as there are many growing needs of the nation.
Company strongly believes that health comes through and by food, as it is the most natural way of taking care of yourself, and they are here to support the consumers in doing so.
As Al Rawabi has always been a pioneer in thinking innovatively, 2016 should be one the most innovative years in company history.
The company recently launched Multivitamin Juice, a cocktail mix juice with Vitamin E, D and Zinc which are naturally known as helping to absorb calcium, and maintain the skin, bones, vision; Vitamin D milk, a first milk of its kind, that is enriched with 2000 iu of vitamin D3 per 1 cup of 250 ml, a dosage that is recommended for optimal health to prevent Vitamin D deficiency.