Committed to driving further growth in 2012 by serving more exhibitors and creating more attractions for visitors, SIAL Middle East is developing a number of sectors
within the exhibition in line with industry trends and regional demands.


SIAL Middle East Bakery Partner: Bakery Initiatives
As a diet-staple, bakery products are less likely to deflate in popularity — and, therefore, value — during an economic slump. Unlike many other markets, the bakery segment in the Middle East has continued to flourish and in Saudi Arabia alone, bakery products now account for more than US$4.3 billion, representing a major share of its F&B market.

It is a share that has been increasing year-on-year over the past five years in many Middle Eastern countries and SIAL Middle East will provide an unrivalled platform for you to meet the region’s bakery industry and equipment specifiers in Abu Dhabi.

Forming a core segment of the SIAL Middle East Purchasers Club, key buyers of bakery equipment are being invited to attend SIAL Middle East as VIP guests.

Take an exhibition stand and pre-arrange meetings at SIAL Middle East with buyers across the region.

Companies being invited to exhibit include suppliers of:
  • Bagel and bread lines
  • Bakery & pastry making equipment
  • Coffee machines
  • Ice cream manufacturing
  • Laboratory and measuring instruments
  • Noodle and pizza manufacturing
  • Ovens and accessories
  • packaging technology and materials
  • Pastry making items
  • Product display cases
  • Proof boxes
  • Refrigeration and fermentation technology
  • Small wares & cake decorating supplies

For further information on exhibiting and to book your stand click here.

Once a fishing community, per capita consumption of seafood has always been high in the UAE. Financial prosperity, increased tourism and education regarding the health benefits of consuming fish, saw the UAE import 132,000 tons of seafood in 2010, valued at US$298 million.

This area on the show floor will be a unique opportunity to present dedicated buyers from across the region with the most innovative seafood products from around the world. Buyers and sellers of fresh, canned, and frozen seafood will join storage,
processing and handling equipment companies at this new marketplace for the seafood industry.

Companies being invited to exibit include suppliers of:
  • Seafood production in all its forms from fresh to frozen produce, preserved and gourmet seafood
  • Processing, preservation, marketing, distribution and transport technology
  • Furnishing and fittings aquaria, refrigerated counters and display cabinets
  • Services organizations and trade associations, corporate consultancy, trade press
For further information on exhibiting and to book your stand click here.
Home to over 2 billion consumers, the Middle East boasts a foodservice market worth $35 billion. The foodservice industry in the UAE alone is expected to grow at a CAGR of 8.4% over the 2010-14 period.

Currently host to some 11,000 restaurants, this figure is expected to increase by approximately 500 per year as a thriving tourism development plan slowly turns 216
new hotels into reality.

Positioned close to La Cuisine by SIAL culinary competition, this dedicated area on the show floor will be highly visible to the hundreds of competing chefs in attendance.

Companies being invited to exhibit include:
  • Beverage Processing & Dispensing Equipment
  • Chilling & Freezing Equipment
  • Food Preparation, Cooking & Processing Equipment
  • Foodservice & Catering Equipment
  • Packaging Equipment & Material
  • Storage Systems
For further information on exhibiting and to book your stand click here.
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