Edward Hamod, General Manager, National Feed and Flour Production and Marketing LLC

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Tell us about your business

  • Established since 2001, National Feed and Flour Production & Marketing Co. (NFFPM) is one of the largest animal feed producers and distributors in the UAE.
  • Headquartered in Abu Dhabi, NFFPM owns and operates two of the UAEs largest fully automated animal feed plants.
  • The fist plant, specializing in Ruminant Feed production with an annual capacity of around 250,000 Metric Tons, is located on a 165,000 square meters production facility in Mussafah, Abu Dhabi.  The facility also includes grain storage silos, flat storage warehouses, and a logistics and center.
  • The second plant, specializing in Poultry Feed production with a similar annual capacity of around 250,000 Metric Tons, is located in Jebel Ali Free Zone (JAFZA).  The plant includes a 40,000 Metric Tons Grain Storage Terminal located directly on sea berth 43 which allows direct vessel discharge.

What is unique about your products and services?

  • High quality poultry, ruminants, and diary feed.
  • Products designed to meet local UAE & GCC market demands and requirements.
  • Uses only high quality nutritional ingredients to meet demanding environmental and feed challenges in the region.

In your opinion, what are the top 3 trends in the F&B industry?

  • Heightened consumer awareness
  • Health and quality conscious
  • New marketing designs, packaging, and tactics to reach the elusive, but viable millennial market

 

What benefits do you get by participating in SIAL Middle East?

  • Improve brand awareness.
  • Build relationships with the consumer.
  • Position local product as a unique product for the UAE market.
  • Highlight the importance of the locally manufactured product.
  • Build a solid identity for the local brand.

What is the next big plan for your business

  • Expand asset base in the storage, manufacturing, and distribution of animal feed in the UAE.
  • Increase production capacities and start exporting to the neighboring GCC markets

How will visitors benefit from your innovative products and services?

  • Increased animal health
  • Lower animal mortality rates
  • Higher animal production and yield