SIAL Innovation

Innovation is the DNA of SIAL events worldwide, and Middle East is no exception. The SIAL Innovation Area showcases the world’s most innovative products, guaranteeing an experience for attendees to learn about upcoming trends in the food and beverage sector. SIAL Middle East 2016 had a record number of over 250 entries from all over the world.

Only open to exhibitors and judged by XTC World Innovation, SIAL Innovation provides an excellent opportunity to showcase new innovative products to thousands of attendees. Part of the global programme, the award is only for newly introduced food and beverage products. The winning product will be displayed at all SIAL events worldwide.

Whether for foodservice, retail or the food industry, SIAL Middle East will be bringing the world’s innovative products to a display area on the exhibition floor once again this December.

ANNOUNCING
SIAL INNOVATION 2016 WINNERS

Award Company Product Country
Gold Mash Direct Crispy Vegetable Bakes Northern Ireland
Silver Al Ain Dairy Breakfast Milk United Arab Emirates
Bronze Complete Global International-Apoly Trade Ltd. Food Supplement Iceland

NORTHERN IRELAND FOOD PRODUCER MASH DIRECT WINS SIAL INNOVATION GOLD AWARD IN 2016

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Out of the 250+ submissions and 44 finalists, Northern Ireland food producer Mash Direct wins the SIAL Innovation Gold Award Winner title in 2016 at SIAL Middle East. 

Mash Direct has grown from a humble family farm delivering mashed potato to one local independent retailer into the brand leader in the vegetable accompaniments category with phenomenal growth in 2016. Their products are sold across the UK and Ireland as well as in New York, Bahrain and Dubai.

The Silver Award was presented to Al Ain Diary for their Breakfast Milk while Icelandic food company, Complete Global International Apoly Trade., was awarded the Bronze prize for their Vikingur food supplement. 

TOP 10 FINALISTS IN 2016

Product: CJ Cup
Company: CJ Intertrade Co. Ltd 
Country: Thailand

Product: Beanfields Bean & Rice Chips
Company: Beanfields Snacks
Country: USA

Product: Heavenly Tasty 
Company: Heavenly Tasty Organics
Country: Northern Ireland

Product: Heavenly Tasty -Coconut Squishies
Company: Heavenly Tasty Organics
Country: Northern Ireland

Product: Single Shot Liquid Coffee Pods
Company: Caffe di Artisan, Artisanal Food LLC 
Country: United Arab Emirates

Product: Organic First Cold Pressed Cashew Oil 
Company: Emile Noel
Country: France

Product: Herbrista Drink 
Company: Al Rabia Al Daim Food & Beverage LLC
Country: United Arab Emirates  

Product: Bean - Arabica Coffee Drink
Company: Coco Mojo
Country: Northern Ireland

Product:  Sunflower Oil 3L Pouch
Company: Emile Noel
Country: France

Product: Fish Snacks
Company: Complete Global International - Apoly Trade Ltd. 
Country: Iceland

ABOUT XTC WORLD INNOVATION

A consulting and marketing intelligence company specialising in food consumer goods, XTC World Innovation supports the agro food industry and retailers with product research and development.

Our core service XTCscan, a unique worldwide database of food product innovations, provides clients with a tool to track product innovations and their link with consumer benefits, thanks to a rigorous selection and qualification process.

XTC has been a partner and consultant of SIAL since 1996.

Visit www.xtcworldinnovation.com or contact contact@xtcworldinnovation.com for information.