Exhibit at SIAL Middle East

SIAL Middle East 2013 hosted 744 exhibitors from 52 countries, making it the largest edition of the event so far. 66% of the visitors arranged to do business with a new supplier, highlighting opportunity for first time exhibitors. With statistics like 1,327 pre-arranged meetings by hosted buyers and 96% of the visitors returning to visit the event in 2014, SIAL Middle East is an ideal gateway to launch new products in the MENA region.






Hosted Buyers




SIAL Innovation



at La Cuisine by SIAL







As the economies of this region show no sign of slowing down, this is the ideal time to make your presence felt by exhibiting at SIAL Middle East and be part of the Authentic Business Class Event for the food & beverage sector.


 Face-to-face conversations is still the best way to do business in the Middle East!
 Find distributors, make direct sales and build relationships in a region where a face-to-face conversation matters. In 2013, hosted buyers represented companies with a turnover worth US$204 billion.

 Many leading companies recognize SIAL Middle East as an important platform in this region

"This is the first year we have done it and we are impressed with the facilities here in Abu Dhabi. We are seen a lot of footfall today and we are happy with it. We will definitely come back next year as the people here is really serious people and that’s the kind of exhibition we needed to be at.” Muneeb Abdul Rahim, Reem al Bawadi Group.

"SIAL Middle East in Abu Dhabi has been an amazing event. There are lots of new exhibitors and products. Etihad Airways is tremendously proud of the innovative food service we have on our aircraft and this event is a great opportunity for us again to be associated with the innovation that comes from SIAL." Simon Soni, Head of Guest Experience - Catering, Etihad Airways.

 SIAL Middle East is an authentic business class event
Meet leading dealers, distributors and F&B companies from all over the region in a peaceful trade business environment.

 Meet just the "right" people
 SIAL Middle East ensures that you meet just the right buyers at the event. 76% of the buyers at SIAL Middle East were either decision makers or specifiers.

 There are number of opportunities for first time exhibitors
 In 2013, 66% of the visitors arranged to do business with a new supplier, highlighting opportunity for first time exhibitors.

 You get featured
 The 2013 PR campaign for SIAL Middle East was valued at US$381,087.

Complete a stand enquiry form

Exhibitor profile:

  • Bakery
  • Bakery equipment
  • Canned & preserved products
  • Confectionery
  • Cured meats
  • Dairy products, eggs
  • Food ingredients
  • Food processing equipment
  • Foodservice & hospitality equipment 
  • Frozen food
  • Fruits & vegetables
  • Gourmet & fine food
  • Grocery products
  • Health products and food supplements
  • Meat/Poultry/Game
  • Non-alcoholic beverages
  • Organic products
  • Prepared meals & convenience products
  • Retail equipment & services
  • Seafood

SIAL Middle East 2014 stand packages

SIAL Middle East 2010Space only stand: Your company is free to design and construct its own stand – ideal if you want to stand out amongst the crowd.
Price: US$per sqm (minimum of 24 sqm required)

Shell scheme stand: Your stand will include modular walls, name board, carpet, lighting, 13amp power socket, electricity and basic stand cleaning.
Price: US$485 per sqm (minimum of 9 sqm required)

Upgraded shell scheme stand: A shell scheme stand with additional furniture package (table, chairs, shelves, counter)
Price: US$per sqm (minimum of 9 sqm required)
Complete the stand enquiry form or contact us to book your stand today

International stand sales & national pavilions
E: [email protected]
T: +33 1 76 77 12 24

Middle East stand sales
E: [email protected]
T: +971 2 401 2949


Omar Hassan

E: [email protected]
T: +971 4 346 6673

M: +971 50 452 1272


Dan Mesfin

E: [email protected]
T: +971 4 346 6673

M: +971 55 111 2106


Samer Choukair

E: [email protected]
T: +971 2 401 2834

M: +971 50 939 4829

Exhibitor survey results




of exhibitors received an average of 19 leads were satisfied or very satisfied with their overall participation of exhibitors plan to exhibit at the 2014 edition




rated the quality of visitors as good or very good was the average value of contracts signed by 20% of the hosted buyers of exhibitors signed contracts in excess of
US$ 100,000

Find out detailed information about the visitor profile and hosted buyers in the 2013 post show report

How we get the buyers?

Based on feedback from various stakeholders, we have identified direct marketing as the best medium to reach out to potential buyers and visitors. SIAL Middle East has a qualified database of 70,000 food and beverage buyers across the MENA region. Campaign highlights include the following:

  • 3.2 million emails delivered | 575 hours of telephone calling to potential visitors | 3000+ top buyers contacted by phone | SMS campaign to 10,000 contacts

  • Direct mail of visitor guide to more than 24,000 contacts
  • 36-page supplement distributed with 90,000 copies of Gulf News – highest circulating newspaper in the UAE

  • A dedicated social media team to engage audience on Facebook, Twitter and LinkedIn

  • 8 weeks PR campaign to highlight SIAL Middle East in local and regional media. In 2013, total value of press exposure was US$381,087
  • Advertising and ticket inserts in 34 trade magazines across Europe, the Middle East and Asia
  • Advertising in leading local & regional English and Arabic newspapers
  • Outdoor advertising across the UAE

  • Close coordination with embassies to arrange buyer delegations

  • A dedicated mobile application available on iOS, Android, Blackberry and Windows phones.

  • SIAL Middle East is promoted at all the SIAL events worldwide

  SIAL Group - World No 1 Food Exhibition Network
  • Strategic Partner
  • Headline Sponsor
  • Diamond Sponsor
  • Platinum Sponsor
  • Gold Sponsor
  • Silver Sponsor
  • Bronze Sponsor
  • Retail Partner
  • Lanyard Sponsor
  • Official Airline
  • Culinary Partners
  • Supported by
  • Official Media Partners
  • Media Partner
  • Images by