The exhibitor experience
In 2013, great emphasis is being placed on enhancing the exhibitor experience. Put simply, that means good communication, more marketing initiatives dedicated to exhibitor promotion and a state-of-the-art system for arranging meetings with hosted buyers.
Your participation in SIAL Middle East shouldn’t just be about three days in Abu Dhabi. To get the most from your investment, it should form an essential part of your 2013 sales plan - there is a global PR and direct marketing campaign at your disposal!
1. Sign your stand contract and return it to your sales account manager
2. Your company name will be added to our
online exhibitor list and promoted via twitter
3. You will be sent a copy of the
Exhibitor Manual – your essential guide to building your stand and planning your trip
4. Our marketing team will also be in touch with the
Marketing Manual. This will outline all of the ways in which you can promote your company free of charge
5. You will be assigned a contact within the
SIAL Purchasers Club management team. This is to ensure we are inviting buyers who match your criteria, and to introduce you to the online meeting system
Free promotional vehicles include:
- Online exhibitor entry
- Editorial space within fortnightly industry e-newsletters, sent to over 80,000 contacts
- Editorial space within the Official Preview, a 32-page supplement inserted into Hotelier and Caterer Middle East
- Editorial space within quarterly pdf newsletters, sent to over 80,000 contacts
- Social media including LinkedIn and twitter
- Exhibitor listings on official invitations, mailed to over 40,000 contacts and inserted into over 30,000 trade magazines
- Editorial space within the show catalogue
- A dedicated visitor registration page - invite your customers to visit your stand through an email and registration page branded with your logo
- Hard copy and electronic visitor invitations