Visit SIAL Middle East 2014

SIAL Middle East continues to draw more visitors every year. The 2013 edition of the event witnessed a 37% increase in the number of visitors as compared to 2012 event. 






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La Cuisine by SIAL


Hosted Buyers




Entry to SIAL Middle East is free of charge and open to industry professionals from the food, drink, hospitality & catering sector.

Entry policy: SIAL Middle East is strictly a trade only exhibition, general public and persons under the age of 18, will not be permitted entry.

Visitor registration is now open. Click here to register as a visitor and receive your e-badge.

Visit SIAL Middle East to:

 Buy products and find new suppliers. See, touch and try products from 1,000 food, beverage and equipment companies from over 40 countries

  Visit 25 national pavilions covering five continents

 Be part of the AUTHENTIC business class event. Meet leading food, beverage and hospitality companies from all over the world in a peaceful trade business environment

 Meet first time exhibitors in the region. 65% of the products at the event will be new to the region, making your visit worthwhile.

 Discover innovative products. See food innovations from around the world in the SIAL Innovations Area

  Stay connected. Attend free conference sessions on consumer buying habits, industry trends, plus dedicated content for F&B managers and retail buyers

  See the region's top chefs in action at La Cuisine by SIAL

  Get a copy of the Official Show Guide, listing the products being on display by every exhibitor

Who is SIAL Middle East for?

In 2013, SIAL Middle East attracted 17,292 attendees from 77 countries, with 60% of attendees travelling to Abu Dhabi especially to attend the event.

Attendee job functions:

  • Chairman/CEO/Managing Director/Store Manager
  • Executive Chef/Chef
  • Foodservice/F&B/Catering Manager
  • Marketing/Category Manager
  • Production/R&D/Quality Manager
  • Purchasing Manager/Buyer
  • Sales Manager
Attendee company activities:

A - Retail & Trade
  • Central Purchasing Group
  • Distributor/Agent
  • Duty Free
  • Gourmet Food Store
  • Grocery & Convenient Store
  • Import-Export/Trade
  • Retailer
  • Supermarket, Hypermarket
  • Wholesaler
B - Catering & FoodService
  • Caterer, Reception Planner
  • Distribution/Wholesale for Catering & Foodservice
  • Hotel
  • Institutional/Contract Catering & Foodservice
  • Restaurant & CafĂ©
C - Food Manufacturer/ Processor
  • Food Manufacturer
  • Food Processing/Packaging
D - Services
  • Agency/Consultancy
  • Education/Teaching
  • Government/Trade Association
  • Laboratory/Research
  • Media

 76% of the visitors were either decision makers or specifiers

 54% visited SIAL Middle East over multiple days

 60% travelled to Abu Dhabi especially to attend SIAL Middle East

 88% agree that their visit to the event was very satisfactory

 2 out of 4 visitors visited SIAL Innovation Area

 90% will return to visit SIAL Middle East in 2014

 66% of the visitors have arranged to do business with a new supplier, highlighting opportunity for first time exhibitors

 96% of the visitors successfully achieved their objectives at SIAL Middle East

  SIAL Group - World No 1 Food Exhibition Network
  • Strategic Partner
  • Headline Sponsor
  • Diamond Sponsor
  • Platinum Sponsor
  • Gold Sponsor
  • Silver Sponsor
  • Bronze Sponsor
  • Retail Partner
  • Lanyard Sponsor
  • Official Airline
  • Culinary Partners
  • Supported by
  • Official Media Partners
  • Media Partner
  • Images by