SIAL Middle East 2012

Hosted buyer companies represented US$127 billion of turnover in 2012

Doubling in size since 2010 and achieving a 30% increase in visitor numbers each year, SIAL Middle East is the fastest growing professional event for the food and beverage industry in the Middle East.

12,630	496	66%	89%
trade attendees from 92 countries	hosted buyers from 18 countries	of hosted buyers has a purchasing power above US$500,000	of hosted buyers will sign a contract within 3 months
Do you have two minutes? Get a quick snapshot of how SIAL Middle East could help your business by viewing our speedy sales prezi. Once opened, Just keep clicking on the arrows at the bottom of the screen to play!

F&B franchising to have key focus at SIAL Middle East 2013
For brands looking to expand franchises, the Middle East is home to more than 400,000 individuals with liquid assets of more than US$5 million. To help connect international F&B franchisers with investors, SIAL Middle East 2013 will host a dedicated exhibition and seminar programme.

88% of Middle East retailers we spoke to are investing
in private label expansion.
Others want to understand the business advantages for their own planning. At the request of local retailers, SIAL Middle East is developing an F&B Private label exhibition and conference within SIAL Middle East to help introduce retailers to manufacturers and packaging companies. Read more...

tips for doing business in the Middle East
From long handshakes to meeting etiquette, read our top 7 tips for getting a contract signed in the Middle East.

New country pavilions confirmed
Belgium and the Czech Republic are the latest countries to confirm new national pavilions at SIAL Middle East 2013. Get notifications of new pavilions by joining our mailing list.

Your company can book meetings with hosted buyers in 2013 by booking an exhibition stand. View the 2013 sales brochure or presentation.

The SIAL Group Strength

From its inception in Paris in 1964, SIAL Group is now the largest international network of trade exhibitions devoted to the food industry.

Acclaimed for its experience as an elite organiser of B2B exhibitions, SIAL Group events are adapted to local environments, whilst consistently offering a top level of
customer service, business contacts and return on investment.

The SIAL Group network includes:

9,300 exhibitors from over 100 countries
370,000 sqm of exhibition space
220,000 visitors from 200 countries
50 exclusive agents worldwide
6 leading B2B events on 5 continents

For more information visit www.sial-group.com

The Abu Dhabi Advantage

Access to the region. A modern and safe commercial hub, Abu Dhabi is perfectly positioned for you to meet potential partners from across the Middle East.

Award winning venue. In 2011, ADNEC won awards for the Middle East’s Leading Exhibition Centre, International Venue of the Year, and Best International Venue.

Government support. The Abu Dhabi Food Control Authority will continue to support efforts to host VIP buyers, drive media coverage and grow the event in 2012.

A burgeoning hospitality and tourism industry. The Government has identified tourism as a key priority within its 2030 Development Plan, with tourism-related projects worth US$235 billion planned through to 2018.

Liberalised import rules. In January 2012, the UAE Cabinet decided to further liberalise the trade of essential commodities in a move to end monopoly and arrest soaring food prices. The move includes beverages, dairy products, livestock and edible oils.

Buyers need new products. A young, wealthy and multicultural population is demanding a better variety of products and ingredients.

Khalifa Port. The UAE is already an important regional hub with the third largest amount of re-exports in the world. The opening of Khalifa Port in Abu Dhabi will open up new import and reexport capacity at the only automated port for a 3,000 mile radius.

Diversified economy. The local food processing sector is expanding rapidly with attractive financing and subsidies from Government and now accounts for over 40% of the industrial investment outside of the oil and gas sector in the UAE.

Entry policy. SIAL Middle East is strictly a trade only exhibition. There is no admission for the general public or persons under the age of 18.

Opinions from the show floor

70% of exhibitors agreed that SIAL Middle East is the best place to meet buyers from the region
“We do not have a showroom in the UAE so we use SIAL Middle East as a platform to showcase our range of appliances. Each year we meet prospective buyers and conduct quality business.” Imane Louizi, Helix International

87% of exhibitors rated the quality of visitors as good or excellent
“We have been looking to find an exclusive distributor for our products in the GCC and have been extremely impressed with the quality of visitors, which has resulted in some valuable deals.” Pit Stump, Curly & Smooth Licensing & Trading

99% of exhibitors agreed that they are considering to exhibit in 2013
“We wanted to establish a reliable platform to promote our products to Middle Eastern markets. We discussed a variety of business opportunities with visitors from the GCC and signed deals. We will certainly be signing up to exhibit next year.” Bozena Czaja, Invest in Poland

98% of exhibitors successfully met their event objectives
“We have been impressed how much the show has grown year on year while still maintaining its quality. Our objective was to promote our new products and identify potential partners. This year we have certainly achieved that.” Alaa Kamal, Regional Director, Midamar

91% of buyers agreed that SIAL ME is a great show to find new products
“Sial Middle East was covering most types of products and ingredients…I would like to express my thanks for granting me an opportunity to enlarge our business relationships with new countries and companies.” Alyaa El Sakhawy, Foreign Purchasing Manager, Mazex Export & Import, Egypt

Your company can book meetings with hosted buyers in 2013 by booking an exhibition stand.

SIAL Group - World No 1 Food Exhibition Network

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