Innovation at SIAL Middle East

Innovation is the DNA of SIAL events worldwide and Middle East is no exception. SIAL Innovation Area showcases the world’s most innovative products, guaranteeing an experience for attendees to learn about upcoming trends in food & beverage sector. SIAL Middle East 2013 had the largest number of entries (70) from all over the world.

Only open to exhibitors and judged by XTC World Innovation, SIAL Innovation is an excellent opportunity to showcase new innovative products to thousands of attendees.

Part of the the global programme, the award is only for newly introduced food and beverage products. The winning product is display at all the SIAL event worldwide.

Whether for foodservice, retail, or the food industry, SIAL Middle East will be bringing the world’s innovative products to a display area on the exhibition floor once again in November 2014.

SIAL-Innovation-Winner.pngWith the largest number of entries for SIAL Innovation Awards this year (70 entries), the jury of independent food professionals had a tough job to shortlist nominees and eventually select one winner. A total of 32 products were shortlisted by a jury chaired by Xavier Terlet, CEO of the global food industry consultants, XTC World Innovation. This year’s nominations came from 15 countries including Azerbaijan, Belgium, Canada, Czech Republic, France, India, Malaysia, Morocco, Poland, Portugal, South Korea, Thailand, Turkey, United Arab Emirates and USA.

SIAL Innovation 2013 Winner

SIAL Innovation 2013 winner was Fishless Canned Tuna from Pexim Inc, USA. The product is a 100% natural tuna substitute product made from vegetables and is ideal for vegetarians or for people who don’t want to eat tuna for ecological and ethical reasons.

Here is what Asif Pochi from Pexim Inc had to say about SIAL Middle East, "We have been coming to SIAL Middle East for past 3 years and it has been one of the best shows. The is the first show we did since our company opened and since then it has been great. It may be relatively small show but the buyers coming here are very responsive and there is genuine interest in buying the products rather than just networking. I will be here next year"


Shortlisted products for 2013 include:

Product: Azan Wholemeal Round Rusks

Company: Perusahaan Azan Sdn. Bhd.   
Country: Malaysia   

Product: Baby food banana with peach BIO, PT 130 g
Company: Hamé s.r.o.
Country: Czech Republic

Product: Benecol Milk
Company: Al Ain Dairy
Country: United Arab Emirates

Product: Berg

Company: Berg Water
Country: Canada  

Product: Black Chilly-Kali
Company: Camson Agri-Ventures Private Limited
Country: India

Product: Boletus Edulis - Wild Mushrooms in Sugar Syrup

Company: Fundão Producers' Club
Country: Portugal

Product: Button Capsicum-Palar

Company: Camson Agri-Ventures Private Limited
Country: India

Product: Canned Camel Cocktail Sausage
Company: Gulf Meat Products FZC
Country: United Arab Emirates
Product: Canned Fishless Tuna
Company: Pexim, Inc.
Country: USA
Product: CLG 250 mL Premium Maple Syrup

Company: Canadian Liquid Gold Exports Inc.
Country: Canada
Product: Croky Airpops
Company: Roger & Roger
Country: Belgium

Product: DUO MILK
Company: Cukiernicza Spółdzielnia Inwalidów Słowianka
Country: Poland 

Product: GOLDY
Company: Balarısı Food Company
Country: Turkey

Product: GRANTE 100% NFC Natural Cloudy Pomegranate Juice
Country: Azerbaijan

Product: Hamánek Baby with banana and peaches BIO
Company: Hame s.r.o.
Country: Czech Republic

Product: Lupin Beans-Mediterranean ecipe
Company: Maçarico, S.A.
Country: Portugal

Product: Madeira "Caco" Bread
Company: Maxiprimus, Lda.
Country: Portugal

Product: Night Orient Alcohol Free Rosé
Company: Orien
Country: Belgium

Product: Night Orient Alcohol Free Sparkling Rosé
Company: Orient Drink
Country: Belgium

Product: ORIENTE Rice for Sauteing
Company: Novarroz
Country: Portugal

Product: Principe Premium flavoured Dulce de Leche, with caramel -Snack Pack
Company: Vieira de Castro
Country: Portugal

Product: Prokhan
Company: Korea BeRM
Country: South Korea

Product: Pure Butter waffles with cheese and chive
Country: France

Product: Rice Flakes
Company: Ssial Food Inc.
Country: South Korea

Product: Sherbet
Company: Azimpex LLC
Country: Azerbaijan

Product: Specialized Baklawa
Company: Al Dar Sweets
Country: United Arab Emirates

Product: Turkey Sausages
Company: Fundão Producers' Club
Country: Portugal

Product: Venison (with beef) Salami
Company: Berbician Inc.
Country: Canada

Product: WASABI-O
Country: Thailand

Product: Y3K French Vanilla Ice Cream
Company: Y3K, LLC
Country: USA

Product: YUZA
Country: South Korea

About XTC World InnovationXTC World Innovation

Consulting and marketing intelligence company specialising in food consumer goods, XTC World Innovation supports the agro food industry and retailers in their product research and development.

Our core service XTCscan, a unique worldwide database of food product innovations, provides clients with a tool to track product innovations and their link with consumer benefits, thanks to a rigorous selection and qualification process.

XTC has been a partner and consultant of SIAL since 1996.

Visit or contact [email protected] for information.

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