The continued growth of private label is a major trend in retail worldwide, but where private label sales are reaching highs of over 33% in Europe and 22% in the US, the market share in the GCC is just 6%.
Private label giants are now looking to the Middle East and Latin America to capitalise on growing populations and less-saturated markets.
The majority of retailers that we have spoken to in the region have launched a ‘basic’ range of private label products in the dry goods sector, including rice, pasta, pulses, oil, sugar, salt, flour, canned goods, spices and flour.
Many feel constrained by small manufacturers delivering inconsistent quality and are looking for new suppliers of frozen food, confectionary, meat, seafood and premium lines.
As the retail landscape is consolidating, competition among food retailers in the GCC has increased. Retailers understand that private label allows them to gain better margins and differentiate from the competition, but they need to collaberate with experienced and well organised manufacturers.
Do you produce or supply private label goods? Book your stand today to start booking meetings with buyers.
Contact
Alexis Wheatley to reserve your stand space on +971 2 401 2805.