International Private Label Consult88% of Middle East retailers we spoke to are investing in private label expansion.
All others interviewed want to understand the business advantages for their own planning.

We have interviewed major retailers in Bahrain, Egypt, India, Iraq, Lebanon, Saudi Arabia and the UAE and two things have become clear. Those already selling private label products want to expand the number of categories they operate in. And those not yet involved want to meet people that can help them launch their ranges.

At the specific request of local retailers in the GCC, SIAL Middle East will host a dedicated private label conference and exhibition.


The continued growth of private label is a major trend in retail worldwide, but where private label sales are reaching highs of over 33% in Europe and 22% in the US, the market share in the GCC is just 6%. Private label giants are now looking to the Middle East and Latin America to capitalise on growing populations and less-saturated markets.

The majority of retailers that we have spoken to in the region have launched a ‘basic’ range of private label products in the dry goods sector, including rice, pasta, pulses, oil, sugar, salt, flour, canned goods, spices and flour. Many feel constrained by small manufacturers delivering inconsistent quality and are looking for new suppliers of frozen food, confectionary, meat, seafood and premium lines.

As the retail landscape is consolidating, competition among food retailers in the GCC has increased. Retailers understand that private label allows them to gain better margins and differentiate from the competition, but they need to collaborate with experienced and well organised manufacturers.

Do you produce or supply private label goods? Book your stand today to start booking meetings with buyers.
Private Label at SIAL Middle East

Email info@sialme.com or call +971 2 401 2949 to reserve your stand space.

Together with the world leading private label consultancy IPLC, the seminar programme is currently being put together to meet the needs of both manufacturers and retailers wanting to expand private label operations in the F&B sector.

Have you developed a private label strategy for retailer? If you could contribute to the programme by sharing your experience, presenting some research, delivering a case-study or moderating a discussion please contact Rizwan Mustafa 

The programme will be posted here in due course - please join our mailing list for an update.
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