SIAL Middle East is developing a number of sectors within the exhibition in line with industry trends and regional demands.

Seafood
Once a fishing community, per capita consumption of seafood has always been high in the UAE - 20120 saw the UAE import 132,000 tons of seafood, valued at US$298 million.

This area on the show floor will be a unique opportunity to source the most innovative seafood products from around the world at this new marketplace for the industry. Read more about seafood at SIAL Middle East.

Bakery equipment
The bakery segment in the Middle East has continued to flourish and in Saudi Arabia alone, bakery products now account for more than US$4.3 billion, representing a major share of its F&B market.

It is a share that has been increasing year-on-year in many Middle Eastern countries and SIAL Middle East will provide an unrivalled platform for you to meet the region’s bakery ingredient and equipment suppliers. Read more about bakery equipment at SIAL Middle East.

Foodservice equipment
Home to over 2 billion consumers, the Middle East boasts a foodservice market worth $35 billion. The foodservice industry in the UAE alone is expected to grow at a CAGR of 8.4% over the 2010-14 period. Currently host to some 11,000 restaurants,
this figure is expected to increase by approximately 500 per year as a thriving tourism development plan slowly turns 216 new hotels into reality.

Positioned close to La Cuisine by SIAL culinary competition, this dedicated area on the show floor will house leading equipment suppliers and will be highly visible to the hundreds of chefs competing. Read more about foodservice equipment at SIAl Middle East.

About Turret Media     

A multi award winning company, Turret Media has conceptualised, developed and launched some of the most successful live events in the Middle East, such as the World Future Energy Summit, Taste of Dubai and the Abu Dhabi International Hunting and Equestrian Exhibition.
      
Following more than 50 years of experience in the UK, Turret Media migrated its business headquarters to the UAE in 2006 after becoming a foundation partner of the Abu Dhabi National Exhibitions Company.

Turret Media’s exhibitions and conferences annually represent more than 1,400 exhibitors and deliver more than 120,000 visitors in industry sectors as diverse as renewable energy, gourmet food and logistics.

The company is honoured to receive support and patronage from the region's government departments and draws strength from its core team of industry professionals from around the world.

Find out more at www.turretme.com

Abu Dhabi Food Control Authority

The Abu Dhabi Food Control Authority is a strategic partner of SIAL Middle East.

Vision
An internationally recognized food and agriculture organization that contributes to the well-being of the community.

Mission
To develop a sustainable agriculture and food sector that ensures the delivery of safe food to the public and protects the health of animals and plants while promoting sound environmental and food practices through cohesive and effective policies and regulations, quality standards, research and awareness.

About
As per a decree issued by His Highness Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE and Ruler of Abu Dhabi, and Law No.2 of March 2005, ADFCA was established with a view to ensure food safety, guarantee the quality of food for human consumption and to conduct the necessary research and studies on safe food.

In April 2007 and as per Law No. 5 pertaining to the amendment of the original law, the Authority was empowered to issue rules, regulations and standards to streamline food items sold or offered for human consumption.

ADFCA consists of the following sectors:Corporate Services, Food Safety and Livestock Health, Strategic Planning and Performance Administration, Policies and Systems, Development, Agricultural Affairs, Veterinary Hospitals and Clinics.

The foundational vision in establishing ADFCA was the restructuring of the food regulatory system in line with international best practices followed in the field of food safety. Enhancing the quality of life for the people and contributing to the general well-being of society was among the principal goals behind the setting up of the Authority, even while ensuring a fine balance between consumer protection and commercial dynamism.

“SIAL Middle East provides a comprehensive platform where food professionals, companies and authorities can come together and set appropriate directions for the region’s burgeoning food sector and familiarize with diverse global experiences in the food industry.” Rashed Al Shariqi, Director General of Abu Dhabi Food Control Authority.